VEGAS 2013: will.i.am becomes a partner in Membrain Licensing

Music star and producer joins licensing and strategic marketing agency.
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Beverly Hills-based licensing and marketing firm, Membrain Licensing has scored something of a coup - welcoming will.i.am as a partner in the business.

The firm is now looking to create new intellectual properties, directed by will.i.am, while also offering its clients access to a unique range of creative services.

Membrain and will.i.am were jointly nominated for a LIMA Award for Best Corporate Brand Licensing Programme this year, in partnership with Coca-Cola and Ekocycle.

"I am proud to join Membrain as a partner," said will.i.am. "I am excited about the opportunities to collaborate on current and future creative brand licensing projects."

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