Andersen Press has appointed Brentwood Licensing to continue the growth of its flagship Elmer the Patchwork Elephant character and artwork.
Based on the book series by David McKee, Elmer celebrates colour, individuality and humor and appeals to boys and girls of all ages.
Andersen Press is currently marking 25 years of publishing Elmer in over 40 titles and 50 languages, with global sales of more than five million copies.
"We are very excited to continue to build this colourful and popular character in the US," said Joel Barnett, president of Brentwood Licensing.
"We see a great opportunity in apparel, stationery, crafts, creative publishing, juvenile products as well as housewares for adults. Information will be available at booth G50."