VEGAS 2014: Jazwares signs as master toy partner for Ella the Elephant

The firm will roll out plush, dolls, figures, role play, vehicles and more across the globe.
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DHX Media and FremantleMedia Kids & Family have appointed Jazwares Inc as the global master toy partner for Ella the Elephant.

The toy firm will roll out a product line for the popular pre-school property across the US, Canada, UK, Ireland, Latin America, Middle East, Australia, Spain and Norway.

The new Ella the Elephant range will feature a collection of plush, dolls, figures and play sets, vehicles, role play and musical instruments.

“We are excited to be appointed the global master toy partner for Ella the Elephant," said Laura Zebresky, EVP global sales, Jazwares Inc.

"We think Ella is a great brand in the children’s entertainment space and we’re excited for the opportunity to place Ella in every household that loves her through our Ella the Elephant line."

Ella the Elephant is an animated pre-school series based on the award-winning Ella the Elephant book series written by Carmela D’Amico.

The animation made its US television debut on Disney Channel and Disney Junior earlier this year.

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