VEGAS 2015: Oxford wallpaper collection makes US retail debut - Licensing.biz

VEGAS 2015: Oxford wallpaper collection makes US retail debut

Graham & Brown to launch range online this month.
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Wallpaper designs and image panels inspired by sports club archives and the architecture of the University of Oxford will launch online in the USA with Graham & Brown and other e-tail partners this month.

Oxford’s licensee, The Paper Partnership showcased the Archive Vol I of Oxford patterns and designs at Heimtextil Frankfurt in January as well as Maison & Objet Americas (Miami Beach) and INDEX (Dubai) in May. This resulted in orders and product launches taking place this month not only in the USA, but also across Spain and Russia. Brazil and China will follow in late June and early July, and UAE in August.

Distributors across 30 other regions are also currently confirming selections and launch dates.

“The Paper Partnership design team worked closely with us to identify archive source materials and explore Oxford itself in order to interpret the brand so successfully across 19 designs,” commented Chris Evans. “We are delighted with the resulting collection and its reception by the distributors and retailers in key territories.”

The University of Oxford licensing programme is represented in North America by Global Icons and in Asia by Interasia & Associates.

Find out more about Oxford home décor opportunities, by visiting booths G69 and F49 at Licensing Expo 2015 in Las Vegas.

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