VEGAS 2016: Fremantle signs wave of new Baywatch partners across apparel, toys and fancy dress -

VEGAS 2016: Fremantle signs wave of new Baywatch partners across apparel, toys and fancy dress

Hybrid Apparel is on board, while Funko is set to launch a range of figures.
Publish date:

FremantleMedia North America has signed a range of new partners for the Baywatch brand.

Hybrid Apparel will create a line of men’s, women’s and junior’s apparel and accessories while American Classics will be launching a line of graphic tees.

Funko has signed for stylised vinyl figures, Smiffys is now licensed for Baywatch Halloween costumes and in the gaming space, IGT is launching a Baywatch 3D video slot machine.

“Few brands have stood the test of time like Baywatch,” said Andrea Brent, senior vice president of licensing and franchise management, FMNA.

“The epic storyline set on the beaches of Malibu provides the perfect backdrop for a host of licensed products.”

For more information on Baywatch licensing opportunities, visit the FMNA booth #C196 at Licensing Expo 2016.


Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.



Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP


Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.