VIDEO: Angry Birds Star Wars emerges - Licensing.biz

VIDEO: Angry Birds Star Wars emerges

Two of the biggest entertainment franchises come together for a new app game.
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Rovio and Lucasfilm have signed an agreement that will see an Angry Birds Star Wars smartphone game arrive next month.

The title will launch on November 8th for iOS, Android and computers, reports USA Today.

The birds share likenesses with classic Star Wars film characters, like Luke Skywalker and Han Solo, but Lucasfilm says they are their own characters.

“They are not Angry Birds dressed up as Star Wars characters," said Paul Southern, vice president of licensing and consumer products marketing for Lucasfilm Ltd. 

"They are characters in their own right. They've got personalities which are kind of similar. You will see a pig-esque Vader and pig-esque stormtroopers.”

Rovio's exec VP of strategic partnerships Andrew Stalbow added: “We wanted this to feel like one of the biggest, if not the biggest, entertainment launches of the year.”

Rovio recently launched the Angry Birds spin-off game Bad Piggies, with the main stars of the game flying over Battersea Power Station to mark its launch.

The Angry Birds games have been downloaded over one billion times. Licensed plush toys have exceeded $25 million in sales to date.

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