VIDEO: Ubisoft picks up Smurfs 2 game rights - Licensing.biz

VIDEO: Ubisoft picks up Smurfs 2 game rights

Publisher teams with Sony Pictures; video game out this July.
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Ubisoft has struck a deal with Sony Pictures to publish a video game based on summer movie The Smurfs 2.

Developed by Ubisoft and WayForward, the game will be an action adventure title released for Xbox 360, PS3, as well as Nintendo Wii, Wii U and DS.

In 2011, Ubisoft and Sony Pictures Consumer Products partnered for The Smurfs Dance Party game. That year, The Smurfs movie took more than $560 million at the worldwide box office.

The 3D animated/live-action family comedy, The Smurfs 2, hits cinemas in late July.

“Aligning ourselves with an industry leader like Ubisoft is a perfect complement to our marketing efforts for the film,” said Mark Caplan, vice president, Sony Pictures Consumer Products. 

“The game will help bring audiences closer to the magical world of the Smurfs, allowing players to interact and control their own adventures.”

Christian Salomon, vice president of worldwide licensing at Ubisoft, added: “By collaborating with Sony Pictures on the iconic Smurfs licence again we are able to extend the experience from film to immersive gameplay.

“The family-friendly ‘The Smurfs 2’ video game will allow players of all ages to continue the fun and revel in new adventures.”

Check out a trailer for The Smurfs 2 game here:

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