Villains activity success for Titan - Licensing.biz

Villains activity success for Titan

Halloween baddie promotion is huge hit for publisher.
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Having kicked off a series of special promotions to push its Villains line last month (click here for story), Titan has revealed strong feedback from its readers.

With the themed Villains issues all now on sale, readers have been voting for their best villains across a number of franchises.

Darth Vader has been named Best Star Wars Villain, while Ben Linus won Best Lost Bad Guy and Khan was voted Best Star Trek Villain.

Lex Luthor was Best Smallville Villain of all time, Sylar was Best Heroes Villain, Alastair was named Best Supernatural Villain and Ba'al was Best Stargate Villain.

"The Villains activity has been received with great enthusiasm from our retailers," Titan circulation director William Pearson told Licensing.biz. "We are extremely pleased with the feedback so far and look forward to seeing the end results. This kind of cross-title activity is fantastic from a circulation point of view, helping to create awareness of our portfolio."

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