Backland Studios' sentiment brand Vincent is building its licensing presence- inking a new deal with premium baby bedding firm Izziwotnot.
The agreement means that Izziwotnot will be launching a complete Vincent bedding range at the Harrogate Nursery Fair later this month.
The designs of the one-eared bear are accompanied by slogans such as 'If you need a hug I've got one ear' and 'If you need a friend, there's one ear'.
UK Greetings is already producing a line of cards, while Backland is in talks with Dublin-based animation company Boulder Media about a possible Vincent animated series.
"Having Izziwotnot on board is great news and there is more to come. We only launched Vincent last year but he is already attracting huge amounts of interest," said Backland's owners Ged and Kaely Backland.