Giftware firm Takkoda has struck a high profile partnership with Virgin Mobile France.
The firm has chosen several of Takkoda's Pets Rock images as the key driver behind its new mobile phone campaign.
The images can now be seen on 17,000 posters across the country, while Virgin Mobile has committed to a three-month promotional campaign on its website, Facebook page, in-store catalogues and point of sale.
"Virgin chose our fantastic images as a humorous campaign designed to sell the key benefits of Virgin Mobile tariffs and phone packages," said Clare Levi, director of Takkoda. "The images are so eye-catching that the response so far has reportedly been fantastic."
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