Virtual show ready to open its doors

Toy, entertainment and media industries to meet in New York next month for Virtual Worlds conference and trade show.
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The second Virtual Worlds conference and trade show is due to take place next month.

The show - running on April 3rd and 4th at the Javits Convention Center, New York - will cover three main areas: kids and teens, marketing and entertainment and virtual law. The aim is to help delegates understand how to monetise their IP using virtual worlds.

Speakers will include executives from Mattel, MTV, Google, Disney, IBM, Habbo and Cookie Jar Entertainment amongst others.

"What began as technologies embraced by internet sophisticates is now at the heart of a revolution that is reshaping the media industry, toy industry, the entertainment business and technology companies," said Christopher Sherman, executive director of Virtual Worlds Conference.

"Virtual worlds are changing how our children are entertained, how teenagers communicate and how media and advertisers engage millions of consumers everyday."

For further details on the event, click here.

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