Vivid details toys inspired by Tiana Toys AndMe

‘During previews, we will be unveiling the full line backed by an innovative marketing programme that we believe will make these the ‘must have’ toys for 2018,’ says Vivid’s Mary Wood.
Author:
Publish date:
Social count:
0
o toys and me.jpg

Global toy firm, Vivid, has joined forces with YouTube sensation, Tiana and her channel Toys AndMe, to develop a new line of toys.

A range of mini dolls, play-sets and a fashion doll will launch for autumn/winter 2018.

“We are fast-tracking development to launch a range of Tiana mini dolls and ‘unboxing’ surprises along with play-sets and a fashion doll in AW18,” said Mary Wood, marketing director at Vivid.

“During previews, we will be unveiling the full line backed by an innovative marketing programme that we believe will make these the ‘must have’ toys for 2018.”

The YouTube star has garnered 6.3 million subscribers and gained over 4.2 billion views in over two years, ranking Tiana in fifth place on YouTube in the UK.

Laura Edwards, MD of Viral Talent, the company that represents a number of up and coming YouTubers, as well as Tiana, added: “We have been blown away by the passion the Vivid team have for developing this exciting new range – their creative approach and speed to market is impressive.

“Tiana and her family are delighted to be working with Vivid on this project.”

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.