Vivid joins Tickety Toc push as master toy

Zodiak Kids welcomes firm to licensing programme for new pre-school hit.
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Vivid Imaginations has expanded its already sizable licensed portfolio, becoming the master toy partner for Zodiak Kids' pre-school show, Tickety Toc.

Vivid will hold distribution rights for the UK & Eire, France, Germany, Iberia, Benelux and the Nordics, in addition to global manufacturing rights outside North America, Japan and Korea.

To find out the full details of Vivid's deal with Zodiak Kids, simply head to our sister site ToyNews.

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Tickety Toc

We find out more about Zodiak's new pre-school offering and how its success on-air is translating into the consumer products.

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