Vivid picks up Justin Bieber toy line - Licensing.biz

Vivid picks up Justin Bieber toy line

Firm partners with Bravado for collectible figures, toys and plush based on teen sensation.
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Music merchandising company Bravado is joining forces with Vivid Imaginations to launch a range of Justin Bieber product.

Debuting in January 2011, the toy line will be spearheaded initially by the JB Style Collection figures (£15.99). An extended range of products will follow later in the year including Justin Bieber Music Video Collection Singing figures (£24.99); In Concert Microphones (£12.99) and Signature Plush (£6.99).

The products are manufactured and supplied by The Bridge Direct.

"We're thrilled to be working with Bravado and The Bridge Direct on the hottest international artist in the music industry, enabling us to bring Justin Bieber products to his millions of fans in the UK," said Paul Weston, CEO, Vivid.

"This really complements our experience of the collector doll market, with Take That among our successes in this area."

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