Hoho Entertainment has chosen Vivid as master toy for its forthcoming pre-school property, Cloudbabies.
Vivid's licence covers plush, play-sets, arts and crafts, puzzles and games and role play items, set for distribution in EMEA in autumn/winter 2012.
In a joint-statement, Helen Howells and Oliver Ellis, MDs and co-founders of Hoho Entertainment, said: "We are delighted to have Vivid on board for our very first show and having worked with Emma Weber and her team in the past we are confident that they will produce a beautiful, tactile range of Cloudbabies products, allowing children to really engage with the characters."
Set to air on CBeebies early next year, the CG-animated 52 x 10 minute episode series will follow the adventures of four 'enchanting childlike characters' called Baba Pink, Baba Blue, Baba Yellow and Baba Green.
Emma Weber, marketing and licensing director at Vivid, said: "We are very excited to be working with Helen and Oliver on such a distinctive show that will translate into a unique and extremely appealing range of preschool toys. We will be unveiling the full range to retailers in our A/W previews this month."