Vivid signs up JLS

Collector doll line on way this autumn/winter based on boy band of the moment.
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The licensing and merchandising programme surrounding boy band JLS is continuing to gain momentum, with Vivid signing up to create a line of collector dolls.

Aston, JB, Marvin and Oritsé will be turned into 30cm doll figures with authentic outfits and laser-image face sculpts.

Hitting shelves in October, the JLS Collection will be priced at £14.99 each.

"Vivid are so thrilled to be working with JLS, undoubtedly the hottest boy band on the UK music scene," said Emma Sherski, licensing and marketing director at Vivid. "The band's unique brand of showmanship, effort, passion and commitment makes them a strong bet for huge success as collectable dolls.

"Vivid worked with Take That 17 years ago and generated sales of over 200,000 dolls in one year and it very much looks like JLS sales will dwarf that number based on their current broad fan appeal."


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