Vivid unveils Golden Moshi Monsters promotion - Licensing.biz

Vivid unveils Golden Moshi Monsters promotion

Toy firm giving away solid gold Iggy Moshling as part of new Golden Ticket initiative.
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The hunt for one of five Golden Tickets concealed in Vivid's Series 4 Moshling Blind Bags is on - with the firm offering an exclusive solid gold Iggy as first prize.

As well as the Golden Iggy Moshling, the winner will also receive their weight in Moshi products. The four runners up will each pick up goody bags of Moshi merchandise.

To support the launch, a bespoke microsite hosting an exclusive launch trailer starring Mind Candy founder Michael Acton Smith has been created. There is also online banner advertising running across key partner sites to support the launch, alongside special POS material to back retailers.

To read the full story on sister site, ToyNews, simply click on this link.

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