VIZ Media Europe appoints Nordic and CEE licensing agent for Yo-Kai Watch

Plus Licens will represent Yo-Kai Watch in Nordic and CEE territories.
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Paris-based VIZ Media Europe has chosen the Swedish licensing agent, Plus Licens, to represent Yo-Kai Watch.

As part of the new deal, Plus Licens will represent the brand in both Nordic and CEE territories.

According to WorldScreen, Eva Brännström, executive VP of Plus Licens, said: "We are thrilled to have been appointed by VIZ Media Europe for Yo-Kai Watch.

"After a long period of US property domination, it's now perfect timing for a new Japanese property to enter the scene. The intriguing story and scope of characters is bound to attract children worldwide."

Yo-Kai Watch has already previously launched on Disney XD in the US, and will air on various European channels next year.


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One to watch: The journey of Yo-Kai Watch

It has created a frenzy in Japan with merchandise sales hitting €2bn in just 20 months and now, Yo-Kai Watch has its sights firmly set on the West. With the TV series heading to UK screens and the toys hitting shelves next year, explores the property expected to be the biggest boys' brand of 2016.

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