Following the signing of Blueprint for stationery, Bloom is continuing to build the licensing programme for Japanese pop culture brand Tokidoki, welcoming VMC Accessories to the fold.
VMC has developed a range of fashion accessories including tech accessories, fashion bags, scarves, gloves and hats aimed at teen girls. The collection will hit retail later this year.
"We are delighted to be working with both Bloom and Tokidoki," said Laura Sumner, commercial director at VMC. "We love the brand and it's a perfect fit for the UK market."