Vogue signs up Little Charley Bear

Chapman pre-school property will now feature on a number of firm's housewares lines.
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Vogue International has added to its licensed portfolio with Chapman's new pre-school property, Little Charley Bear.

The character will be appearing on a number of Vogue's best selling lines, including insulated lunch bags, dome pop up bottles, 3D and spinning fun straws, glitter dome bubble glass, plates, bowls and cutlery sets, plus the screwball glass figurine.

It will also be included on new product lines such as snack pots, freezer packs and weaning bowls and spoons.

"We are delighted to welcome Little Charley Bear into the Vogue portfolio of licensed characters," said Chris Thompson, director at Vogue. "The viewing figures speak for themselves. Charley is incredibly popular with pre-school age children and we are confident that the fit is perfect for our product range."

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Little Charley Bear ? the latest pre-school property from Chapman ? is enjoying a strong start to 2012, thanks to buoyant viewing figures, critical acclaim and a steadily expanding licensing presence.

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