Kids’ tech toy specialist, VTech has teamed with Paul Salame and CPC to bring the popular Pou app to its renowned Learning Lodge.
Two years since it made its debut, the Pou asp has enjoyed over 350 million downloads worldwide, reaching the number one spot in family, kids and general app charts across the globe.
Under the new partnership with VTech, the Pou app – allowing kids to join Pou the alien pet in numerous adventures – will now be available across Europe via the VTech Learning Lodge/Explor@Park download sites.
The app costs £2.99 to download and features no in-app purchases or advertising.
Since signing with the brand, CPC has been working to build and develop a licensing programme for Pou across the globe, with 16 local agents now working with the property.
A new Pou app is now under development.