Vtech inks Night Garden deal with BBCW

Toy firm to produce electronic learning aids for BAFTA award winning pre-school show.
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BBC Worldwide has added to its array of licensees for In The Night Garden, signing up Vtech to produce electronic learning aids based on the show.

The new range, which will be suitable for children aged six months and upwards, will feature characters from the show and will be available from autumn/winter 2009. It will include four In The Night Garden licensed hard line products, as well as software for the V.smile Baby Infant Development System.

Other hard line products included in the deal are the Spin and Learn Gazebo; Nursery Book with four double-sided pages, four sliding character buttons and songs from the programme; the Play Table, a 3D interactive Igglepiggle and Upsy Daisy; and the Shape Sorter Pinky Ponk.

The In The Night Garden Development Programme for the V.smile Baby Infant Development System will be suitable for babies from 18 to 36 months old.

"This new partnership with Vtech symbolises a significant extension of our licensing programme for In The Night Garden - we're able to offer pre-schoolers an opportunity to learn through play and interaction with their favourite characters with these new products in a way that we've not done before," said Julie Kekwick, senior accounts manager at BBCW.

"Vtech has a fantastic track record in combining educational elements with real play value - we worked to great success with them on Teletubbies."

Andrew Barrett, Vtech's European product development director, added: "We are delighted to be joining forces with BBC Worldwide and such a popular and established licence. Vtech already offers a strong range of toys for infants and children which will be strengthened by this new partnership."

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