Waitrose welcomes Thomas & Friends jelly

Hit Entertainment has teamed with Heaven Made Foods to develop the new range.
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Hit Entertainment has partnered with Heaven Made Foods to produce a range of Thomas & Friends character jelly.

The new jellies – shaped as the popular engine – are available from today in Waitrose stores nationwide.

The line will roll out to other major UK supermarkets in the following weeks.

Oliver Elmer, managing director at the Norfolk-based Heaven Made Foods, said: “Heaven Made Foods is extremely excited to be working with HIT Entertainment on this new and much loved children’s character jelly.

“We have spent a lot of time and effort developing our character jellies, the first of which went on sale in the summer of 2013.

“Since then we have seen strong growth and believe that the new Thomas & Friends jelly will prove incredibly popular.”

Kate Schlomann, VP Global Brand at HIT Entertainment, added: “We are delighted to be partnering with Heaven Made Foods. The jelly is delicious and sure to be a real hit with Thomas & Friends fans and parents alike, appearing at pre-school parties and up and down the country very soon.”

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