Walker Books UK has appointed WDR Mediagroup as the exclusive agent for Tilly and Friends in German speaking markets.
The licensing programme in Germany is due to roll out in 2014 following the launched of the animated Tilly and Friends TV series on KiKA in 2013.
WDR and WDRmg in Germany have already secured a TV broadcast and DVD rights deal for the TV series, which is co-produced by Walker Productions and JAM Media.
"It's great to be working with the WDRmg team on the licensing for Tilly and Friends, particularly given their group support of the brand across broadcast and home entertainment," said Anna Hewitt, head of licensing at Walker Books UK.
Friso de Jong, head of licensing at WDRmg, added: "We are glad to enhance our stock of licences with another first class brand."
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.