Walker Books debuts Bedtime Story collection at BHS - Licensing.biz

Walker Books debuts Bedtime Story collection at BHS

New gift sets enable kids to match their pyjamas to their bedtime story.
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Walker Books will launch its new Bedtome Story collection gift range in BHS stores later on this month.

The range features three titles from the Walker Books picture book list: Guess How Much I Love You; Polly's Pink Pyjamas; and Goodnight Harry.

The gift sets will retail at £15 and will include a mini-edition of the book presented in a gift bag tied with ribbon, attached to a pair of pyjamas designed to match the book. Walker Books has worked closely with baby and children's wear specialist, Paul Dennicci, on the pyjama sets (which will be available in sizes one to five years).

"I am thrilled with the collection and initial reactions are that this is going to be extremely popular with our customers and provide a perfect gift purchase," said Caroline Scott, senior buyer children's nightwear at BHS. "The books we have selected are all beatiful stories for bedtime."

Anna Hewitt, head of licensing at Walker Books, added: "We are very proud of our publishing heritage at Walker Books, and are always looking for ways to bring our fantastic picture book titles to new audiences in new ways. This collection is a great way for children and parents to share the bedtime story experience together, and we were delighted to have such excellent support from BHS.

"The Bedtime Story collection will make the perfect Christmas gift this year, and we look forward to developing the range further in the coming months."

The collection is due to expand to include further titles in 2014.

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