Walker Books kicks off licensing drive - Licensing.biz

Walker Books kicks off licensing drive

Publisher brings Lucy Cousins' European licensing programme in-house.
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Walker Books is aiming to grow its business significantly by maximising brand extension opportunities within its portfolio - with the first step being to bring Lucy Cousins' European licensing programme in-house.

All European and Australian licensing rights for Lucy Cousins' brands, including classic pre-school property Maisy, will sit within Walker's licensing division from this month.

On Maisy, Copyrights Asia will continue to represent all licensing categories in the Asian territories, and RJM Licensing will represent categories in the US and Canada. Broadcast and home entertainment rights will continue to be represented by Universal.

Lucy Cousins' Hooray for Fish is represented in North America by Big Tent Entertainment, while Copyrights Asia has Asian rights. Broadcast is with Interchannel-Holon, Tokyo.

Walker's licensing division is headed up by licensing director Judy Burdsall, who has been managing licensing activity across Maisy and other Lucy Cousins' brands for several years.

"Walker is regarded as the leading UK independent children's book publisher and we are home to some of the world's best authors," said Helen McAleer, managing director at Walker. "We are constantly looking at ways to maximise the potential value of Walker's brands and titles to the business."

Burdsall added: "We are delighted to be bringing this part of Lucy's licensing programme in house, where it will sit alongside her successful book publishing programme. With several new books from Lucy due to publish in 2009, I'm looking forward to working closely with existing licensees, and bringing new licensees on board as we position Lucy Cousins as a major player in the licensing industry."

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