Walker Books launches Tilly and Friends app - Licensing.biz

Walker Books launches Tilly and Friends app

Children's books publisher teams with Daredeveil Development to launch 32 mini game app
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Children's books publisher Walker Books has teamed with Daredevil Development to launch the first ever Tilly and Friends game app.

Featuring the popular characters from the work of the children's author Polly Dunbar, the app allows kids to play a series of 32 mini games including educational, creative, memory and action based activity games.

Users can engage with Tilly, Pru, Tumpty, Doodle, Hector and Tiptoe in the app that features art and animation from the successful CBeebies TV series as well as the voice of Alex Kelly, who plays Tilly in the show.

Targeting children aged between naught and five, the game contains neither in-app purchases or data collection. Furthermore, parent can prevent inadvertent web access by the child when playing.

Games developer, Daredevil Development has worked with other popular children's brands including Paddington Bear, Ben and Holly's Little Kingdom, Bob the Builder, Postman Pat and Guess With Jess.

Daredevil Development principal, David Mowbray, said: "We fell in love with the art style and storytelling of both the books and the TV series and it was a pleasure to bring Polly's creations to the app game format.

"There is a wealth of content and stories to explore. We could have easily made 64 games, such was the depth of the content we found."

Anna Hewitt, head of licensing at Walker Books, added: "One of our goals at Walker is to make sure we are delivering our publishing content to new audiences in new ways and we have really enjoyed working with Daredevil on this project.

"We love the Tilly and Friends app, which captures all the vibrancy, imagination and magic of Tilly's world while encouraging plenty of opportunity for interaction, play and learning."

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