Walker Books promotes Julia Posen - Licensing.biz

Walker Books promotes Julia Posen

Exec takes on newly-created role of EVP/commercial director for group rights and development.
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Walker Books has promoted Julia Posen to the new role of EVP and commercial director, Group Rights and Development.

Posen (pictured) is the first exec to be announced as part of chief global development officer, Helen McAleer's future plans for the division. Posen was formerly director of marketing, brands and licensing.

She will now be responsible for global merchandising revenues of the Walker Group, as well as strategic sales and marketing plans across all key territories.

Posen will also look after the global marketing strategy for the newly founded Rights and Development division, including independent production arm, Walker Productions.

"The new division is an opportunity for us to grow the commercial activities for the Walker Group in publishing, L&M, TV production and digital licensing across the globe," said McAleer. "Julia's experience and vast knowledge of the industry ensures a world class commercial rights management team to take characters and properties from across the group and develop them to their highest commercial potential."

Posen added: "During the last two years at Walker Books I have worked on fantastic properties from classics like Guess How Much I Love You? to the brand new Tilly and Friends. I'm looking forward to continuing to work with these brands, as well as seeking and developing new projects on a global level."

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