Wallace and Gromit line bolsters Poetic Gem

Firm to produce t-shirts and nightwear featuring Aardman characters.
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Apparel specialist Poetic Gem has secured a deal with Aardman to produce clothing for the Wallace & Gromit brand.

The agreement will see the firm produce t-shirts and nightwear featuring the classic duo, who made their TV debut in A Grand Day Out back in 1989.

"We are delighted to have signed an agreement for what is a quintessentially British brand," said Elliott Matthews from Poetic Gem. "Wallace and Gromit are two of the greatest characters ever to come out of the UK, and that means we will be tapping into a very large and very well established fanbase with this new apparel range."

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