Wallace and Gromit sign promotions

Aardman's brand has partnered with BBC One, Kingsmill and Pyrex to celebrate new TV special.
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The deals will promote the new Christmas special, A Matter of Loaf and Death, which will broadcast on BBC1.

In the run up to transmission, the characters will feature as the face of the channel in a series of idents, created and produced by Aardman and the campaign will run over the Christmas holidays.

The firm has also partnered with Kingsmill and they will be launching a six-week, instant win Christmas campaign entitled 'Win a Prize of a Loaf Time' at the start of December across 29 million packs of bread within the Kingsmill range.

To enter the competition, consumers will need to log in to www.kingsmillbread.com/wallaceandgromit and enter the batch code on the yellow neck tie on the loaves of bread.

The competition offers 500,000 prizes including home entertainment systems, VIP trips to the Wallace and Gromit Experience at the London Science Museum, VIP tickets to the screening of the new film and DVDs, calendars and signed prints.

A further tie-in with Pyrex offers exclusive collectables free with selected non-stick bakeware at Asda Living adn Superstores and independent retailers. Five sets are available including an oven glove, tea towel, shopper bag and pan rest.

Aardmand Rights head, Sean Clarke said: " Wallace and Gromit coming back to BBC1 is truly a big event and Aardman has been very happy to develop some fun adn entertaining Wallace and Gromit BBC1 idents to support A Matter of Loaf and Death's premiere.

"We have also developed some fantastic promotional partnerships based on the obvious baking themes of the story with Kingsmill and Pyrex that provide a good platform to reintroduce fans to the world of Wallace and Gromit."


Wallace and Gromit

It may be 20 years in 2009 since Wallace & Gromit first appeared on our TV screens with A Grand Day Out, but the phenomenal success of the latest half hour over Christmas has underlined the fact that the fan base for the brand is stronger than ever.

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