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Wall's adds ice cream flavoured lip balms to line-up - Licensing.biz

Wall's adds ice cream flavoured lip balms to line-up

Lip Smacker launches Twister, Funny Feet and Starship flavours among others.
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Unilever's Wall's ice cream brand has launched a collection of lip balms with flavours inspired by some of its classic lines.

Produced under licence by Lip Smacker, the balms are available in flavours including Twister, Feast, Split Strawberry, Funny Feet, Starship, Mini Milk Vanilla, Mini Milk Strawberry and Mini Milk Chocolate.

Julie McCleave, head of licensing at Unilever UK, said: "The partnership with Aspire Brands is a great opportunity for Wall's to reach a new target audience of young females and we are confident that the new ice cream flavoured lip balms will be a must-have item."

Veronika Bergby from Aspire Brands added: "We expect the range to encourage multiple purchases through the collectability element of the eight skus and we recommended retailers stock the lip balms close to the till point, using the branded POS buckets provided, to drive impulse sales."

Wall's Lip Smacker Lip Balms feature a retro pack design and are available for £2.50 each, or in a party pack or tin box for £10.

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