Grocery goliath Walmart has teamed up with Sony Pictures Home Entertainment to offer its customers a host of exclusive The Amazing Spider-Man features, including never before seen footage from the film and an augmented reality app ahead of the film's release on July 3rd.
Throughout June fans will be able to watch a scene from the movie on June 15th and 16th and they will also be able to purchase an exclusive collectable reproduction of The Amazing Spider-Man #6 comic book that features the first appearance of The Lizard - the film’s antagonist.
There will also be The Amazing Spider-Man Secrets Unmasked Tour which will visit around 1,000 Walmart stores. Customers will receive a demo of The Amazing Spider-Man video game and Spider-Man Bonkazonks truck from Hasbro.
A Web-Slinger augmented reality app will let customers take photos with a life sized Spider-Man, unlock levels and weapons in-store, and interact with a host of other the Amazing Spider-Man products.
“We’re always looking for ways to bring innovative technology, exclusive content and interactive events to our customers,” said Seong Ohm, senior vice president and general merchandise manager for entertainment, Walmart US “Movie fans can rest assured that Walmart will have the broadest assortment of the Super Hero products they want – from special-edition movie releases to toys, food and apparel.”
Lexine Wong, senior executive vice president, worldwide marketing, Sony Pictures Home Entertainment: “We’re thrilled to partner with the world's biggest retailer to promote this much-anticipated film. We couldn’t be more excited to be working with Walmart and Marvel on this groundbreaking and innovative promotional campaign. With the scope of Walmart’s North American distribution network, Sony Pictures is assured of having the broadest consumer reach on Blu-ray and in the digital arena."
Available now in Walmart stores across the US customers can purchase more than 1,000 The Amazing Spider-Man licensed products from action figures and t-shirts to video games and home decor.