Wal-mart signs exclusive WWE deal

Deal to cover WWE Studios' next five theatrical releases through to 2012.
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WWE and Vivendi Entertainment have appointed Wal-mart as the exclusive retailer for WWE Studios' films.

The deal covers the next five theatrical releases from WWE Studios and will run through until 2012.

The partnership gives Wal-mart, Sam's Club and Wal-mart.com the exclusive right to seel DVD and Blu-ray versions of the films for the first 90 days of release.

Wal-mart will also be integrated into WWE's multimillon dollar marketing campaign for each retail release across all WWE platforms.

"With the combination of Wal-mart's retail strength, Vivendi's distribution rights and WWE Studios' family friendly movies, consumers and families across America will have greater access to quality at-home entertainment," said Jim Connelly, SVP, consumer products, WWE.

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