The Walt Disney Company has taken the wraps off a new fully integrated ad sales and promotions operation in the UK and Ireland, Disneymedia+.
The new team (pictured) has been structured to provide marketing partners with a single point of contact for multi-platform, multi-property and multi-target promotional and advertising opportunities across the Walt Disney Company.
This includes Marvel and Disney/Pixar, as well as branded platforms including Disney Channels and Disney Stores.
"Disney has both an iconic heritage and a contemporary relevance that millions of people connect with based on our rich history of storytelling and entertainment," said Diego Lerner, president, The Walt Disney Company EMEA. "Through Disneymedia+ we have launched a new organisation that creates innovative advertising and promotional opportunities for our partners that no other company can deliver."
Peter Fitton, SVP and general manager, ad sales and promotions, The Walt Disney Company UK & EMEA, added: "We are pleased to be launching Disneymedia+ in the UK to provide our partners with a single point of access and fully-customised offerings from the Disney universe of brands, platforms and audiences."