Warner Bros. and Diesel partner again

Second DC Comics intimate apparel collection to launch across EMEA.
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Warner Bros. Consumer Products EMEA is building on its partnership with Diesel, teaming up for a second collection of DC Comics underwear for men.

Following the popularity of Diesel's first DC Super Heroes intimates range - which was shortlisted in the Best Licensed Adult Apparel category at this year's Licensing Awards - the new line will focus on some of the iconic villains.

There will be a choice of four characters: Batman, The Joker, Bane and Two-Face.

"Diesel is the perfect partner for DC Comics," said Bruno Schwobthaler, SVP, marketing, sales and business development at WBCP EMEA. "The first DC Super Heroes underwear range was a resounding success and we've been equally impressed by their latest offering, which truly captures the essence of the brand in its striking designs and unique packaging."

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