Warner Bros boosts DC Comics - Licensing.biz

Warner Bros boosts DC Comics

Division changes name to DC Entertainment and brings in movie executive.
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Warner Bros has given its DC Comics division a shake up.

Now called DC Entertainment, its new goal is to use DC's characters across film, television, video games and consumer products. Diane Nelson, a brand management executive who has overseen the Harry Potter franchise since 2000, has been bought in to run the unit.

Nelson will report to Warner Bros Pictures Group president, Jeff Robinov.

As part of the corporate reshuffling, DC's longtime publisher Paul Levitz is stepping aside to become a consultant, according to the Los Angeles Times.

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