Warner Bros. Consumer Products has revealed its intentions to strengthen its grasp on the fashion world, with a focus on new apparel partnerships for Looney Tunes in 2015 and 2016.
Now boasting more than 1000 licensees across the globe, the Looney Tunes brand already has a firm footing across a variety of fashion houses.
The firm currently partners with the likes of Forever 21, Bershka, Zara, Primark, Iceberg, H&M and Lazy Oaf for its portfolio of classic animated characters, including Scooby Doo and Tom and Jerry.
“We are thrilled with the way Looney Tunes has lent itself to so many fashion applications,” said Emanuela Tartari, director, apparel, accessories, housewares and domestics, Warner Bros. Consumer Products EMEA.
“Designers are using the characters’ iconic looks and unmistakable personalities to create ranges that are fun and of the moment.”
Tartari champions the versatility of the brand, and suggests its next big sector could be within the ‘Hallmark holiday’trend.
“Looney Tunes is a global pop culture brand that can connect with all demographics and retail channels through distinct creative programmes. They are also a huge hit for seasonal ranges like Valentine’s,” he said.
In the US and UK, Forever 21 has launched its first adult apparel line based on Warner Bros.’ classic characters. To accompany the launch, the firm has produced a fashion video in which a model wearing the new apparel is immersed in the world of WB animation.
‘WBCP is paving the way for more impactful fashion partnerships for Looney Tunes and other Warner Bros. classic animation brands in 2015 and 2016,’ concluded a statement from the firm.