Warner Bros extends costume portfolio with Party City to feature new properties - Licensing.biz

Warner Bros extends costume portfolio with Party City to feature new properties

The costume range will feature various Warner Bros properties including Harry Potter and Scooby-Doo.
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Warner Bros. Consumer Products (WBCP) has revealed it is extending its partnership with party goods firm Party City, to develop a new range of costumes and accessories.

The new range will start with Halloween 2016, which will feature Harry Potter, Scooby-Doo, The Wizard of Oz, The Flintstones and many more Warner Bros properties.

From 2017, Party City will also offer a collection of costumes and accessories based on DC Comics Super Heroes, including Batman, Superman, Wonder Woman, Justice League and more.

Jim Harrison, CEO of Party City Holdco Inc., said, “We are delighted that we have extended our partnership as we continue our strategic licensing and promotional relationship with Warner Bros. Consumer Products.

“The evergreen Warner Bros. brands already part of our staple offerings will be supplemented over the years ahead with exciting new properties from the WBCP portfolio.

“We look forward to bringing to the consumer innovative mix and match programs that allow our consumer to personalise their costume to reflect their personality.”


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