Warner Bros Home Entertainment's Jeff Baker departs after 13 years - Licensing.biz

Warner Bros Home Entertainment's Jeff Baker departs after 13 years

The veteran exec is stepping down from his 13 year role as EVP and GM of Warner's theatrical catalogue.
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Warner Bros. Home Entertainment veteran Jeff Baker is stepping down from his 13-year role as EVP and GM of theatrical catalogue.

In the position, Baker has overseen the marketing for some of Warner Bros.’ biggest catalogue releases and played a key role in the firm’s decision to re-release many of its classic movies.

Baker has confirmed that he is stepping down from the role at the end of August to take on the position of creative consultant to director Brett Ratner’s RatPac Entertainment.

During his 13-year tenure at Warner, Baker has been responsible for a raft of premium gift sets such as watches, commemorative photo books, posters, publicity stills and for the 75th anniversary of The Wizard of Oz, a ruby slippers snow globe.

Baker can also take credit for the release of several boxed sets of as many as 40 Clint Eastwood movies, the ten-disc Stanley Kubrick: The Masterpiece Collection and an assortment of Harry Potter gift sets.

Variety reports that president of the Americas for Warner Bros. Home Entertainment, Jim Wuthrich, said in a memo to employees that during Baker’s leadership of Warner’s catalogue division, “the group generated nearly $7billion in consumer spend and was responsible for maintaining our leadership in the category.”

Ron Sanders, president of Warner Bros. Home Entertainment, added: “Jeff and I have worked closely together for a very long time. He has that rare combination of commercial plus creative instincts.

“He’ll sit eye-to-eye with a retailer and develop really strong catalogue plans that actually work, and then go meet with a filmmaker and help craft a documentary that will be shown at the Cannes Film Festival.

“He has thrived in a very tough environment as discs give way to digital, and never lost his passion and energy for the business. He’s a true personality, and we’re going to miss him around here.”

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