Warner Bros. looks for Wonder Woman boost in run up to Mother's Day - Licensing.biz

Warner Bros. looks for Wonder Woman boost in run up to Mother's Day

Over 20 UK partners have product including apparel, greetings, gift and accessories.
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Warner Bros. Consumer Products UK and DC Entertainment are ramping up the profile of the Wonder Woman licence in the run up to Mother's Day this weekend.

More than 20 UK partners are on-board and they are reaping the benefits of the value that a Wonder Woman licence can add during this lucrative and highly competitive gifting event.

The licensee line-up includes retailers Primark and ASDA with fashion forward DTRs and Global Licensing, Knitmania, Smith and Brooks, Groovy UK and Roy Lowe and Sons who maintain Wonder Woman’s profile presence at UK retail through on-trend apparel that includes t-shirts, hoodies, onesies, nightwear and socks.

Mattel and Forbidden Planet are on board for toys and collectibles and Half Moon Bay’s retro-inspired Wonder Woman gift range includes artwork, bags, tin totes, mugs, aprons, coasters and key rings continues to be a hit with consumers.

Hallmark and Moonpig have produced greetings card ranges and Danilo, GB Eye and Pyramid Posters have been long standing partners on calendars and posters respectively.

Paul Bufton, General Manager, Warner Bros. Consumer Products UK, said: “Wonder Woman is an icon who encapsulates strength, courage and beauty - positive qualities that are synonymous with mothers the world over. As consumers head to the high street in search of that perfect gift, they will be spoilt for choice with our range of licensed products that celebrate the Wonder Woman in our lives, the everyday heroes that we call Mum.”

Wonder Woman is just one classic character from the vast Warner Bros. portfolio that presents exciting commercial opportunities for WBCP’s licensees and retail partners tied in with seasonal gifting events.

Bufton continued: “The Warner Bros. archive is so rich in timeless icons that there are many more pairings between our classic characters and the key gifting seasons that are just waiting to be unleashed. From Valentine’s Day, Easter and Back to School, through to Halloween and Christmas, we have a progressive way of working with manufacturers and retailers which makes tailoring characters to seasonal ranges particularly effective.”

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