Warner Bros. packs for growing Bologna Licensing Fair - Licensing.biz

Warner Bros. packs for growing Bologna Licensing Fair

With more and more big names signing up for the event, Bologna Trade Fair has stated that ‘the prominent accessions for the show are increasing.’
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Warner Bros. Consumer Products is packing for Italy as it prepares to exhibit at the upcoming Bologna Licensing Trade Fair.

The presence of WBCP at this year’s show has been hailed as a testament to the growing importance of the Italian event by its organisers, that over recent years have been developing its focus on retail and new business opportunities for exhibitors.

With more and more big names signing up for the event, Bologna Trade Fair has stated that ‘the prominent accessions for the show are increasing.’

Warner Bros. Consumer Products will now head to the show to showcase its portfolio of hit properties including DC Super Friends, Looney Tunes, Batman, Superman, Wonder Woman, DC Super Hero Girls, Scooby Doo, The Flintstones, Harry Potter, The Hobbit and more.

The Bologna Licensing Trade Fair will run from April 4 to 6th this year in the Fieristico Bolognafiere area of the Italian city.

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Event Preview: Bologna Licensing Trade Fair

Kicking off on March 24th, the Bologna Licensing Trade Fair attracted just shy of 2,000 visitors last year. We chat to Cristina Angelucci from the organiser BolognaFiere about what we can expect this time round.

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