Warner Bros. Consumer Products EMEA has partnered with retail marketing programmer TCC to create a number of campaigns using some of Warner Bros' iconic properties.
Looney Tunes, Scooby-Doo, Tom and Jerry, The Flintstones, DC Comics Super Heroes and The Hobbit will front promotional campaigns across the EMEA region.
“TCC is the leading expert in retail marketing," said Pilar Zulueta, Executive Vice President and General Manager, Warner Bros. Consumer Products EMEA.
"The programmes that they develop are proven to attract new customers, encourage existing consumers to spend more and retain the most valuable customers by offering them added value incentives.
"With an enviable client list, this exciting partnership offers us an amazing opportunity to enhance the relationship that consumers have with our brands extending the presence of our portfolio across all sectors of European retail.”
Programmes include instant rewards programmes, redemption and sponsor rewards schemes, games and ‘spend and get’ offers at hypermarkets, supermarkets, petrol stations, convenience stores, and DIY and home improvement stores.
"At TCC, we believe that the best brands and licenses are the ones which can tell an interesting story at retail, relate with our clients' customers and give us the possibility to develop comprehensive 360-degree marketing programmes," added TCC CEO Michael Ioakimides.
"Warner Bros. characters are perfect in this respect because they have a great connection with kids and their parents who shop in retail outlets. Therefore we are proud to be able to collaborate with Warner Bros. Consumer Products to maximise growth opportunities for our retail clients worldwide".