Warner Bros' portfolio 'ready to delight' this year - Licensing.biz

Warner Bros' portfolio 'ready to delight' this year

Leading the way this year is the portfolio for upcoming theatrical release, Godzilla
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Warner Bros. Consumer Products has entered Toy Fair season 'ready to delight' with a line-up of global licensees for its iconic properties and upcoming theatrical debuts, including Godzilla.

Scheduled to hit cinemas on May 16th this year, Godzilla will be supported with a toy line up from master toy partner, Bandai America Incorporated with many more partners across the globe.

Jakks Pacific will launch a line of large scale figures and other toy products based on the upcoming film, while Rubie's will design and release a range of Godzilla inspired costumes.

NECA will also support the property with a line of novelty and collector toys across various price points while Sideshow Collectibles will offer a range of authentic statues.

The Studio will also highlight the finale of The Hobbit trilogy, The Hobbit: There and Back Again, with a roster of worldwide licensees.

The Wizard of Oz will enjoy new launches from various cross-category partners celebrating the 75th anniversary of the iconic film.

WBCP and its various licensing partners across the world will also spotlight product inspired by favourites such as DC Comics' Batman and Superman as well as Looney Tunes, The Big Bang Theory, Harry Potter and more.

Brad Globe, president of Warner Bros. Consumer Products, said: "With a host of renowned licensees signed on to support a broad spectrum of entertainment properties, Warner Bros Consumer Products enters 2014 Toy fair season ready to delight.

"And with fan excitement or Warner Bros. Pictures' and Legendary Pictures' Godzilla running high, we are eager to bring the buzz to Toy Fair with a toy line-up that is fit for the 'King of the Monsters'."

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