Warner Bros readies brands for bumper year

Major film releases, evergreen brands and live experiences will drive the firm in 2012.
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Warner Bros Consumer Products is gearing up for a busy year, with UK general manager Paul Bufton confident about the year ahead but still mindful of the “challenging and unpredictable” economic environment.

The company has a strong slate including a mix of movie releases – such as Batman and The Hobbit – plus non-theatrical events like the UEFA Euro Championships and the Harry Potter Experience.

Bufton believes that WBCP has its strongest line-up of toy partners ever.

He said: "A great example is Mattel’s Fisher-Price Imaginext toy business, which turns DC characters into toys for toddlers and grosses $100m a year, Lego DC Comics construction toys, the best selling Lego Batman video games and the studio’s commitment to investing in original Batman animation that targets boys."

Read the full story on ToyNews.

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