Christmas In The Wizarding World, a new Harry Potter-themed experience, is set to make its debut this autumn.
Inspired by the Harry Potter film franchise, Warner Bros. Consumer Products and GES will take the experience to select shopping venues.
"This holiday season, we are excited to introduce new Christmas themed experiences that further extend J.K. Rowling's Wizarding World into the lifestyle of our fans and consumers," said Peter van Roden, SVP of global themed entertainment at Warner Bros. Consumer Products.
"Christmas in the Wizarding World will be an all-new touchpoint that celebrates this very special time of the year."
Guests will be able to enjoy a setting reminiscent of Hogsmeade village and Ollivanders, as well as animated windows and Harry Potter merchandise.
Plus, fans will be able to take part in a photo opportunity featuring memorable backgrounds from the films.
Eddie Newquist, chief creative officer of GES, added: “GES is delighted to be a part of creating a new way for fans to experience the world of Harry Potter, this time in a holiday setting.
"This one-of-a-kind experience is sure to be a hit with families and friends who are looking for a magical experience this holiday season."