Warner Bros. Consumer Products EMEA (WBCP) has renewed its deal with retail marketing company TCC, for collaboration with more animated characters.
Previously TCC has created a number of retail loyalty programmes featuring key characters from WBCP’s portfolio.
Tom and Jerry, Looney Tunes and Scooby-Doo are among some of the properties that will front retail campaigns across the EMEA.
Paul Bufton, VP for licensing and business development at WBCP, said: “TCC is one of the leading experts in retail marketing.
“Our previous experience of working with TCC has shown the team to be extremely knowledgeable of our brands, and what retail loyalty programmes will best work with our properties and their retailers.
“The programmes that they develop are proven to attract new customers, engage customer loyalty and retain the most valuable customers by offering them added value incentives.”
The promotional support from the deal will cover instant rewards programmes, redemption rewards schemes, and digital consumer games and spend and get offers at supermarkets and other outlets.
Marco Camisi, global licensing director for sports and entertainment campaigns at TCC, added: “We are proud to continue our strong and successful relationship with Warner Bros. Consumer Products and look forward to introducing some great new stories and relevant trends at retail through Warner Bros. Consumer Products’ amazing portfolio of characters.
“As market leaders, we always aim to develop holistic and exciting events that enhance the core DNA of the brands that we work with. We have done this with great success at key European retailers, including Aldi, Auchan, El Arbol, Esselunga, Merkur, Billa, Coop and now look forward to implementing many more impactful campaigns.”