Warner Bros. unveils online Harry Potter gift guide - Licensing.biz

Warner Bros. unveils online Harry Potter gift guide

Digital catalogue will offer likes of toys, apparel, publishing and more all in one place.
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Warner Bros. Consumer Products has revealed a special Harry Potter Holiday Gift Guide in the US, giving consumers the chance to shop for all branded merchandise in one place.

The digital catalogue is available at www.harrypotter.com/giftguide and via the Harry Potter Facebook page.

Products across apparel, toys, collectibles, prop replicas, publishing and more are available, from licensees including Rubie's Costume Co, Noble Collection, Tonner Doll and Mead.

Several new items are also included such as an augmented reality t-shirt from Bioworld - offered in conjunction with Hot Topic - that allows users to interact with the shirt's image via a smartphone or tablet app.

The gift guide will also include product sold exclusively at The Wizarding World of Harry Potter, as well as a special holiday package to the theme park.

"Just in time for the holidays, the Harry Potter Holiday Gift Guide gives fans the chance to browse through a great selection of Harry Potter offerings and instantly connect with the products they want," said Karen McTier, EVP, domestic licensing and worldwide marketing and WBCP. "It's as easy as waving a wand."

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