Warner secures multi-property deal with ElevenParis

Urban fashion label to feature top character tees in first London store.
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Warner Bros Consumer Products has inked a new three-year deal with urban fashion label, ElevenParis.

The Parisian design outfit is best known for its photo print t-shirts featuring imagery of personalities from the worlds of music, entertainment and politics.

The deal with Warner sees it apply its signature urban street design to the firm's brands.

ElevenParis' first collection includes signature moustache t-shirts featuring Bugs Bunny, Taz, Sylvester and Marvin the Martian. There will also be graphic t-shirts that utilise artwork from Gremlins and the classic Batman logo.

"We're extremely excited to be working with ElevenParis," said Anoush Kevorkian, executive director at WBCP France. "They are at the forefront of street fashion and have the creativie vision to subtlety reinvent our brands in a way that is relevant to current trends and today's generation of fashion conscious consumers."

The t-shirts are available online and in 14 ElevenParis stores and over 650 independents across France. In Europe, there are over 800 stores, via online fashion retailers such as ASOS, while the first London outlet opened in April.

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