Watch deal boosts MTV Streetmuse - Licensing.biz

Watch deal boosts MTV Streetmuse

New York-based Nooka to create limited edition timepieces as part of fashion line.
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US fashion brand Nooka has teamed with Nickelodeon & Viacom Consumer Products to produce a line of limited edition, high-end watches as part of the MTV Streetmuse fashion range.

Available from this month, the new products utilise the styles of two Nooka wristwatches - ZUB ZENH 20 and ZOT leather - and feature the cities of Berlin and Moscow.

Aimed at both men and women, the collection will be available in key markets worldwide including Europe, Asia, southern Africa, the US and Canada. Prices will range from $150 to $285.

The MTV Streetmuse design programme takes inspiration from the urban wilderness of five of the world's cities.

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