Waterstones installs edible Charlie and the Chocolate Factory window display

The book retailer celebrates 50 years of the Roald Dahl novel with edible chocolate biscuit display.
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Waterstones is celebrating 50 years of Charlie and the Chocolate Factory with an edible chocolate biscuit window display at its flagship Piccadilly store.

The six metre installation – based on the Charlie and the Chocolate Factory musical stage set in London – was unveiled by cast members, Willy Wonka and Charlie.

The display – celebrating the 50th anniversary of the Roald Dahl tale – took biscuiteers 300 hours to design, bake, build and decorate.

Waterstones will display smaller versions of the chocolate factory – that used over 100 kg of biscuit dough and 200kg of sugar – at its stores in Trafalgar Square, Covent Garden, Greenwich, Chiswick, King’s Road, Richmond, Hampstead and Kensington, reports Retail Week.

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